imfdf recap

Last week, on August 23rd and 24th, the International Muslim Fashion and Design Festival (IMFDF) was held in Toronto, Canada, and I had the honour of attending. The event took place at the beautiful Japanese Canadian Cultural Centre and was intended to unite Muslim fashionistas from all around the world.

The Festival was created by Nateka Pitter, the owner and designer of Victorious Me, a Canadian based company. The intention behind the event was to show Muslim women that being modest didn’t mean that couldn’t be fashionable! This philosophy intrigued me about the festival right away, since it’s a philosophy I personally believe in, and I was excited to see how the IMFDF team showcased this.

The event featured a host of fashion shows, contests, workshops, and guest panels. One of the most exciting parts of the event was the inclusion of famous international bloggers who flew in specially for the event. Some of the bloggers that were invited were Dina Tokio, Basma K Styles, Saman Munir, Nuralailalov, Hijabs by Hanan, and Nora Tehaili.

Given the excited whispers that began when the bloggers entered the event during one of the fashion shows, it was clear that some girls had come just to get a glimpse of the famous bloggers! The bloggers themselves were personable, willing to mingle with attendees, and of course, take lots of selfies!

The fashion shows took place throughout the day, both days, and featured both local and internationally based fashion designers. The clothes themselves were eclectic, creative, and different. Given the Eastern background of many of the designers, several of the collections featured some sort of fusion between Eastern and Western fashion, and I loved seeing the way both cultures were represented in the styling of the clothes.

Some models wore hijab, while some didn’t, and this was one of the few diversities that I noticed. In addition, the girls were all different shapes and sizes; I didn’t see any single girl that was the typical model type. The clothes and hijabs were styled in varying ways, which helped showcase the fact that anyone could wear them. Something else I noticed, and appreciated, was the inclusion of girls from all different backgrounds. It was so wonderful to see so much diversity!

Throughout the day, there were also workshops that were help in smaller rooms. They topics discussed in the workshops included: ethical fashion/conscious consumption, human trafficking, fair trade, building confidence, leadership, and many others. This component of the festival really helped with the empowerment part of the festival’s mission, since they focused on serious, real issues.

There was also a bazaar set up in the entrance of the building that featured lots of modest fashion finds. There was something for everyone.

IMFDF was a huge success, and I’m so grateful that I got to attend. A big thank you to the IMFDF team for hosting such an event; I can’t wait to attend next year! If you couldn’t attend the event, I hope my IMFDF Recap helped give you a taste of what you missed.

If you’d like to see pictures from the event, do check out Photography by Emma– she’s got some gorgeous shots of the event!

Keep smiling, beautiful girls!

With love.


  1. Faiza Reply